Industry

Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation

November 26, 2020

Leeds United have become the first Premier League club to seal a partnership with Roc Nation,…

How does the ISL's Sponsorship Scorecard Stack Up In 2020?

November 20, 2020

The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…

Chelsea FC Widens Chinese Content Reach With Weibo Deal

November 13, 2020

Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…

Vietnamese GP Dropped From 2021 Formula One Calendar

November 12, 2020

In a major blow to Southeast Asian motor racing fans, the Vietnamese Grand Prix has been…

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…

Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout

October 1, 2020

With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…

Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering

September 18, 2020

India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…

Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership

September 3, 2020

Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…

South Korean Stadiums Return To Empty Stands As COVID-19 Surges

August 20, 2020

Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…