Table Tennis Set For A Massive Revamp With IMG Deal, Includes Betting Rights

July 11, 2020

The International Table Tennis Federation (ITTF) has signed off on a long-term strategic partnership with IMG.…

Havaianas Pumping US$50m Into Asia To Boost Business

July 10, 2020

Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…

BCCI Conjures Creative Plan For National Team Shirt Deal

July 10, 2020

COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…

Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry

July 3, 2020

Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…

Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps

July 3, 2020

Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58… 2020 sponsorship renegotiations

Tokyo 2020 Organisers Poised For Sponsorship Renegotiations

June 27, 2020

Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

Esports in Malaysia To Be Structured Under US$33m Deal: Sponsorship Revenues Resilient

June 27, 2020

Malaysia Electronic Sports Federation (MESF) has entered a partnership worth over US$32.6m with Dynasty Esports to…

Women’s Cricket Continues to Grow Globally With Strong Audiences

June 26, 2020

This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…

65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games

June 19, 2020

Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…