Google Pumps US$4.5b Into Reliance Jio Platforms

July 18, 2020

Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…

Chinese Government Clamps Down On International Sports Events For 2020

July 11, 2020

The Chinese government has said the country will not be hosting most of its planned international…

Table Tennis Set For A Massive Revamp With IMG Deal, Includes Betting Rights

July 11, 2020

The International Table Tennis Federation (ITTF) has signed off on a long-term strategic partnership with IMG.…

Havaianas Pumping US$50m Into Asia To Boost Business

July 10, 2020

Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…

BCCI Conjures Creative Plan For National Team Shirt Deal

July 10, 2020

COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…

Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry

July 3, 2020

Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…

Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps

July 3, 2020

Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58… 2020 sponsorship renegotiations

Tokyo 2020 Organisers Poised For Sponsorship Renegotiations

June 27, 2020

Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

Esports in Malaysia To Be Structured Under US$33m Deal: Sponsorship Revenues Resilient

June 27, 2020

Malaysia Electronic Sports Federation (MESF) has entered a partnership worth over US$32.6m with Dynasty Esports to…