Industry

IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment

August 5, 2020

Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…

Suning-owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…
Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…

Twitch Grows Its European Football Content With A Slew Of Club Partnerships

July 30, 2020

Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…

UAE Poised To Host This Season’s Disrupted Indian Premier League

July 30, 2020

This season’s Indian Premier League (IPL) cricket competition will take place in the United Arab Emirates…
chinese smartphone increase marketing india

Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend

July 24, 2020

Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…

Broadcaster Pressures Top Tier Thai Football League To Resume Earlier

July 23, 2020

The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…

Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia

July 23, 2020

With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…

Google Pumps US$4.5b Into Reliance Jio Platforms

July 18, 2020

Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…

Chinese Government Clamps Down On International Sports Events For 2020

July 11, 2020

The Chinese government has said the country will not be hosting most of its planned international…