The ASN definition of Content
For ASN, the definition of Content is very broad and there is even more confusion with the arrival of another marketing term – ‘Content Marketing’. To clarify the confusion – and at the same time illustrate which type of brand activity ASN captures in our ‘Content’ Genre – this is our position (and we will just use the term “Content” for simplicity’s sake).
Content activity qualifies for inclusion in ASN’s databases if it is paid content (not paid media, although we will include that value if it’s bundled in), usually with a partner to help deliver the activity. It can appear in the following guises:
The only variant we don’t capture is (short-form) editorial Content that is owned and/or earned and it normally does not have a partner platform. For ASN, this is Content Marketing, e.g.