Insights

Skyscanner India Makes India’s T20 Captain Suryakumar Yadav Its First Celeb Endorser

September 4, 2025

Skyscanner India has made Team India’s popular T20 captain Suryakumar Yadav (SKY) as its first celebrity…

Midea Scores Major FC Barcelona Partnership

September 3, 2025

Chinese home appliances behemoth Midea has become the new sleeve sponsor of Spanish football giant FC…

Dream11 Terminates Team India Shirt Sponsorship Deal Early 

September 2, 2025

Online fantasy gaming platform Dream11 has pulled the plug on a major shirt sponsorship deal with…

Google Secures Landmark Partnership With The International Cricket Council (ICC)

September 1, 2025

Google has secured a landmark partnership with the International Cricket Council (ICC) to boost women sport. …

Mastercard Becomes McLaren Formula 1 (F1) Team’s New Title Sponsor

August 29, 2025

Global financial services giant Mastercard is poised to become the new title sponsor of the McLaren…

Spinny Scores Asia Cup 2025 Partnership

August 28, 2025

Used car marketplace platform Spinny has negotiated a sponsorship deal with the Asian Cricket Council (ACC)…

K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal

August 27, 2025

K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL.  The campaign…

GNC Partners PKL Franchise Patna Pirates

August 26, 2025

GNC has negotiated a partnership with Pro Kabaddi League (PKL) franchise Patna Pirates as its official…

Ticketing App Fever Backs LIV Golf Tour In Global Deal 

August 25, 2025

Event ticketing app Fever has secured a multi-year deal to become the official global partner of…

Boldfit Moves Beyond Cricket With Indian Table Tennis Star Manika Batra’s Endorsement

August 22, 2025

Indian fitness and sportswear brand Boldfit  has moved beyond cricket and secured an endorsement with table tennis…