Insights

Global Data Report Delves Into The Business of IPL 2025 

May 29, 2025

Six brands partnered with the 2025 edition of the Indian Premier League (IPL), with title sponsor…

South Korean Conglomerates Latch Onto Films To Raise Brand Awareness   

November 8, 2024

In recent years, there has been a burgeoning trend of major South Korean companies latching onto…

BRANDS IN VOLLEYBALL ASIA 2024

October 4, 2024

In Asia in 2023, US$38.4 million was invested in volleyball according to ASN’s just-released Brands In Volleyball Asia…

BRANDS IN FOOTBALL ASIA 2024

May 24, 2024

Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…

Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM

December 13, 2023

According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet  

November 21, 2023

Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…

Tiffany & Co. Backs 2023 Shanghai Marathon

November 8, 2023

Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…

FOOTBALL SPONSORSHIP IN ASIA

November 3, 2023

Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…

K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab  

November 2, 2023

The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…