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How Swiss Sports Shoe Brand On Stands Out In China
November 10, 2025
Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…
MOTORSPORT SPONSORSHIP IN ASIA
October 31, 2025
The motorsport Asia sponsorship market remained a cornerstone of the regional sports marketing economy in 2024,…
South Korea’s Sebang Global Battery Renews FC Barcelona Partnership
September 12, 2025
South Korean car battery maker Sebang Global Battery have extended its partnership deal with FC Barcelona…
Skyscanner India Makes India’s T20 Captain Suryakumar Yadav Its First Celeb Endorser
September 4, 2025
Skyscanner India has made Team India’s popular T20 captain Suryakumar Yadav (SKY) as its first celebrity…
Midea Scores Major FC Barcelona Partnership
September 3, 2025
Chinese home appliances behemoth Midea has become the new sleeve sponsor of Spanish football giant FC…
Dream11 Terminates Team India Shirt Sponsorship Deal Early
September 2, 2025
Online fantasy gaming platform Dream11 has pulled the plug on a major shirt sponsorship deal with…
Google Secures Landmark Partnership With The International Cricket Council (ICC)
September 1, 2025
Google has secured a landmark partnership with the International Cricket Council (ICC) to boost women sport. …
Mastercard Becomes McLaren Formula 1 (F1) Team’s New Title Sponsor
August 29, 2025
Global financial services giant Mastercard is poised to become the new title sponsor of the McLaren…
Spinny Scores Asia Cup 2025 Partnership
August 28, 2025
Used car marketplace platform Spinny has negotiated a sponsorship deal with the Asian Cricket Council (ACC)…
K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal
August 27, 2025
K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL. The campaign…
