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South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
BRANDS IN VOLLEYBALL ASIA 2024
October 4, 2024
In Asia in 2023, US$38.4 million was invested in volleyball according to ASN’s just-released Brands In Volleyball Asia…
BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM
December 13, 2023
According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
Tiffany & Co. Backs 2023 Shanghai Marathon
November 8, 2023
Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…
FOOTBALL SPONSORSHIP IN ASIA
November 3, 2023
Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…
K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab
November 2, 2023
The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…
Chinese Beauty Brands Banked On 19th Asian Games Partnerships
October 27, 2023
The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…
