Insights

How Swiss Sports Shoe Brand On Stands Out In China   

November 10, 2025

Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…

MOTORSPORT SPONSORSHIP IN ASIA

October 31, 2025

The motorsport Asia sponsorship market remained a cornerstone of the regional sports marketing economy in 2024,…

South Korea’s Sebang Global Battery Renews FC Barcelona Partnership 

September 12, 2025

South Korean car battery maker Sebang Global Battery have extended its partnership deal with FC Barcelona…

Skyscanner India Makes India’s T20 Captain Suryakumar Yadav Its First Celeb Endorser

September 4, 2025

Skyscanner India has made Team India’s popular T20 captain Suryakumar Yadav (SKY) as its first celebrity…

Midea Scores Major FC Barcelona Partnership

September 3, 2025

Chinese home appliances behemoth Midea has become the new sleeve sponsor of Spanish football giant FC…

Dream11 Terminates Team India Shirt Sponsorship Deal Early 

September 2, 2025

Online fantasy gaming platform Dream11 has pulled the plug on a major shirt sponsorship deal with…

Google Secures Landmark Partnership With The International Cricket Council (ICC)

September 1, 2025

Google has secured a landmark partnership with the International Cricket Council (ICC) to boost women sport. …

Mastercard Becomes McLaren Formula 1 (F1) Team’s New Title Sponsor

August 29, 2025

Global financial services giant Mastercard is poised to become the new title sponsor of the McLaren…

Spinny Scores Asia Cup 2025 Partnership

August 28, 2025

Used car marketplace platform Spinny has negotiated a sponsorship deal with the Asian Cricket Council (ACC)…

K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal

August 27, 2025

K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL.  The campaign…