Deals

Japan Airlines (JAL) Backs World Athletics Championships Tokyo 25

April 24, 2025

Japan Airlines (JAL) has become an official backer for the much anticipated World Athletics Championships Tokyo 25 from…

Migu Strikes Landmark Partnership With PL’s Wolves

April 23, 2025

China Mobile’s Migu, a major player in China’s sports broadcasting landscape, has struck a landmark partnership…

Runwal Realty Rebrands With Landmark Bollywood Endorsement  

April 22, 2025

With an ambitious rebranding in the pipeline, Indian real estate firm Runwal Realty has secured a…

Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration

April 21, 2025

In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…

Dongfeng Motors Philippines Backs Major Cycling Race Tour of Luzon 2025

April 18, 2025

Dongfeng Motors Philippines—distributed by Legado Motors Inc.—is all poised to back cycling event MPTC Tour of…

Capcom Continues Backing Japan Volleyball Association (JVA)

April 17, 2025

Earlier this month, Japanese video game giant Capcom has renewed its official sponsorship deal with the…

Virat Kohli Retreats From Lucrative Puma Deal For Local Start-Up 

April 16, 2025

Indian cricketing icon Virat Kohli has reportedly walked away from a lucrative extension worth US$35m with Puma, to sign…

Hero MotoCorp Scores Global Endorsement Deals With Emerging Indian American Golfers

April 15, 2025

India’s leading two-wheeler manufacturer Hero MotoCorp has secured three-year endorsement deals with emerging  Indian American golfers Akshay…

Vietnamese Tech Giant FPT Corporation Backs Chelsea FC In Global Deal

April 14, 2025

Vietnamese technology giant FPT Corporation has clinched a global partnership deal with Chelsea FC, with the…

Japanese Sportswear Brand Mizuno Becomes Ligue 1 Club AS Monaco’s Kit Supplier 

April 11, 2025

Japanese sportswear brand Mizuno has become the official kit supplier of Ligue 1 club AS Monaco…