Deals

Yakult Eyes Indian Growth With Bollywood Star Taapsee Pannu’s Endorsement

September 11, 2025

Danone India Pvt. Ltd., a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone has struck…

Haier Double Downs With Major Club Football Partnerships   

September 10, 2025

It has secured a brace of multi-year deals to back European powerhouses Liverpool FC and Paris…

Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador

September 9, 2025

Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…

Chinese Consumer Appliances Giant Hisense Renews FIFA Partnership 

September 8, 2025

Chinese consumer appliances giant Hisense has expanded and renewed its commercial partnership with FIFA. Under the renewed deal, Hisense…

South Korean Amazon Coupang Seals Partnership With NHL’s Washington Capitals

September 5, 2025

Global e-commerce giant Coupang, which had its first headquarters in Seoul’s Songpa District, before moving to…

HP Lubricants Backs Hero Men’s Asia Cup

August 18, 2025

HP Lubricants has struck a deal with Hockey India as the high-performance partner for the upcoming…

Dr.Oetker High-Protein Peanut Butter Scores Rahul KP Endorsement

August 15, 2025

Dr. Oetker  has announced an endorsement with Indian footballer Rahul KP to promote its line of High-Protein…

Premium Chinese Dairy Brand Yue Fresh Strikes Jay Chou Endorsement

August 14, 2025

Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’…

Qatar Airways Renews Al Sadd Sports Club Deal 

August 13, 2025

Qatar Airways has extended its multi-year shirt sponsorship with Al Sadd Sports Club, the most successful football club…

World Padel League Season 3 Grows In Commercial Pull 

August 12, 2025

Sponsors have flocked to back the third season of World Padel League (WPL) in Mumbai, cementing…