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Mercedes Benz Fuels India’s Padel Growth With Title Sponsorship
August 10, 2026
Mercedes-Benz has become the title partner of the 2026/27 season of the Indian Padel Tour (IPT),…
Google Expands Global Partnership With PSG
August 7, 2026
Google has expanded its global partnership with reigning Ligue 1 and UEFA Champions League titleholders Paris Saint-Germain…
Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign
August 6, 2026
Lancome has combined the glittering star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…
SML Ltd Scores Endorsement From Cricket Legend Sachin Tendulkar
August 5, 2026
SML Ltd., a global provider of agricultural solutions, has made cricket legend Sachin Tendulkar its brand…
The Durand Cup Strikes Partnerships With Tata Gluco+ & StepOut
August 4, 2026
The Durand Cup, Asia’s oldest annual football tournament, has scored a brace of sponsorships. Energy drink Tata…
Malaysia Airlines Renews JDT Partnership
August 3, 2026
Malaysia Airlines has renewed its partnership with MSL giant Johor Darul Ta’zim FC (JDT) for another three…
Roger Vivier Scores Celebrity Endorsement With Tan Jianci
July 31, 2026
French luxury brand Roger Vivier has made Chinese entertainer Tan Jianci as its latest celebrity endorser. …
Indian Tyre Maker BKT Renews Long-Term Aussie Cricket Partnership
July 30, 2026
Indian tyre maker BKT has renewed its commitment to Australian cricket after clinching a long-term extension of…
Lenovo Seals Esports World Cup (EWC) 2026 Global Partnership
July 29, 2026
Chinese tech giant Lenovo has struck an expanded partnership with The Esports Foundation (EF) to become a…
Doha Bank Extends QSL Title Sponsorship Deal
July 28, 2026
Doha Bank has renewed its title sponsorship deal with the Qatar Stars League (QSL), the West…
