Deals

Roborock Scores Real Madrid Partnership

January 7, 2026

Chinese home robotics brand Roborock has become the latest global partner of European club football behemoth…

Bank Raykat Indonesia (BRI) Backs FC Barcelona With Its Latest Partnership

January 6, 2026

Bank Rakyat Indonesia (BRI) has secured a new partnership with European club football giant FC Barcelona…

Beyond Developments Becomes Paris Saint-Germain (PSG)’s Sleeve Sponsor

January 5, 2026

Dubai real estate company Beyond Developments has become the new sleeve sponsor of reigning Champions League…

Chanel Scores BTS Jung Kook’s Global Endorsement 

December 19, 2025

Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…

Chinese Telco Giant Vivo Makes Tian Xiwei Its S50 Endorser

December 18, 2025

Chinese telco giant Vivo has made Tian Xiwei its latest celebrity endorser for its recently launched S50…

Amul Renews Argentine Football Association (AFA) Partnership

December 17, 2025

Leading Indian dairy brand Amul has extended its partnership with the Argentine Football Association (AFA)  ahead of…

AB InBev Seals Global Partnership With ICC

December 16, 2025

Global beverage behemoth AB InBev has sealed a partnership with The International Cricket Council (ICC).  Under…

Haier Strikes ‘Refcam’ Partnership With Serie A

December 15, 2025

Chinese consumer electronics behemoth Haier has struck a fresh ‘refcam’ partnership  with the Serie A, Italy’s top-tier…

Punjab National Bank Makes Team India Skipper Harmanpreet Kaur Its Landmark Female Brand Ambassador

December 12, 2025

Punjab National Bank (PNB) has made Team India’s Women’s World Cup winning skipper Harmanpreet Kaur as…

Anytime Fitness Becomes AFC Women’s Asian Cup 2026’s Official Regional Partner

December 11, 2025

In a deal brokered by AFG, Anytime Fitness has become the Official Regional Partner of the…