Deals

Razer Strikes BLAST Premier Partnership 

October 6, 2026

Gaming technology company Razer has cemented its presence in competitive esports through a multi-year partnership with…

Intex Technologies Deepens International Cricket Sponsorship Portfolio

October 5, 2026

Indian consumer electronics brand Intex Technologies has gone down its tried-and-tested route of international cricket sponsorship. …

Bahrain’s GFH Bank Partners Al-Nassr

October 2, 2026

Bahrain-based GFH Bank has been added to the sponsorship portfolio of Saudi  Pro League’s Al-Nassr’s 2026/27 season,…

Style Baazar Banks On Historic India vs Brazil Partnership For Brand Awareness Drive 

October 1, 2026

Indian lifestyle fashion retailer Style Baazar has clinched a deal to become the principal partner of…

Visa Deepens MOONTON Games Collab With New Global Partnership

September 30, 2026

Visa and MOONTON Games, the international video game developer behind Mobile Legends: Bang Bang (MLBB), have…

SMG & STO Bank On Tried & Tested K-Pop Celebrity Endorsements For Seoul Syndrome Campaign  

September 29, 2026

The Seoul Metropolitan Government (SMG) and Seoul Tourism Organization (STO) have recently made Karina and Winter…

Muthoot FinCorp Clinches Coveted Team India’s Home Title Sponsorship  In Late Deal

September 28, 2026

In an eleventh-hour deal, Indian financial institution Muthoot FinCorp, a subsidiary of the Muthoot Pappachan Group,…

Onitsuka Tiger Seals Chinese Superstar Yang Zi’s Endorsement 

September 25, 2026

Onitsuka Tiger, the lifestyle offshoot of Asics, has struck an endorsement deal with popular Chinese entertainer…

Rakuten Deepens Its Global Sports Sponsorship With F1’s Scuderia Ferrari HP Partnership

September 24, 2026

Rakuten is widening its major global sports sponsorship portfolio as it seals a landmark multi-year global partnership…

Reebok Strikes Indian Super League (ISL) Shirt Deal 

September 23, 2026

Global sports apparel and footwear brand Reebok has returned to the professional beautiful game in South…