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Zero Alcohol Malt Drink Barbican Expands AFC Sponsorship Role
December 4, 2025
Zero alcohol malt drink Barbican has cemented its position in the Asian football ecosystem after sealing…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
Asian Paints Scores Landmark Team India Cricket Deal
December 2, 2025
Major Indian paint brand Asian Paints has struck a deal with the BCCI to become Team…
Shinhan Bank Extends KBO League Title Sponsorship
December 1, 2025
Leading South Korean financial institution Shinhan Bank has renewed its deal to serve as the title…
Chinese Luxury Car Brand Hongqi Backs 2025 Rolex SailGP Grand Final
November 28, 2025
In a landmark deal, FAW Group owned Chinese luxury car brand Hongqi is poised to back the…
Tech Giant Google Renews McLaren Partnership
November 27, 2025
Google has renewed its deal with reigning F1 constructors’ champions McLaren Racing. The extended multi-year partnership…
Indian Conglomerate Adani Group Backs The Indian Pickleball League (IBPL)
November 25, 2025
Leading Indian conglomerate Adani Group is backing the Indian Pickleball League (IBPL), the country’s first official…
Rolex Renews Long-Term World Sailing Awards Partnership
November 24, 2025
Swiss luxury watch maker Rolex has renewed its partnership with The World Sailing governing body. The…
F1 Strikes Partnership With Epic Games’ Fortnite
November 21, 2025
In an ambitious bid to further endear itself with Gen Z and Alpha audiences, the Formula…
Major Japanese Brands Renew Long-Term ATP Partnerships
November 20, 2025
Two major Japanese brands have deepened their relationship in the tennis world by renewing their partnership…
