Deals

Colgate Latest Whitening Toothpaste Secures BTS’ J-Hope’s Endorsement

August 24, 2026

Whitening toothpaste Colgate Optic White Vitamin C has struck an  Asia-Pacific partnership with BTS’ J-hope of BTS…

Intex Technologies Backs Sri Lanka Cricket Team For Latest International Series 

August 21, 2026

Indian multinational technology brand Intex Technologies has widened its sponsorship portfolio by backing Sri Lankan national men’s…

GoodBai Banks On ITZY Ryujin’s Endorsement For South Korean Expansion  

August 20, 2026

Chinese youth fashion brand GoodBai has collaborated with K-pop group ITZY’s member Shin Ryujin for its Minuet Tiptoe…

Pickleball App Picklebay Bets Big On Team India’s Pickleball World Cup 2026 Campaign  

August 19, 2026

Pickleball app Picklebay is betting big on the fast-emerging sport after being named the powered by sponsor…

Toyota Motor Asia Pushes Hard With Music Inspired Branded Content 

August 18, 2026

Toyota Motor Asia is backing Move Your World Beat, its latest branded content campaign created alongside VIRTUE Asia …

JSW Backs FIH As Latest Global Sponsor 

August 17, 2026

India’s conglomerate JSW Group, which has its hands in the steel, energy, cement, and infrastructure industries,…

Kalyan Jewellers Seals Bollywood’s Sara Ali Khan Endorsement To Woo Gen Zs 

August 14, 2026

Kalyan Jewellers has made Bollywood starlet Sara Ali Khan its latest celebrity endorsee to court the…

Peak Performance Strikes Landmark Endorsement With Chinese Supermodel Liu Wen

August 13, 2026

Swedish outdoor and ski clothing brand Peak Performance has made Chinese supermodel Liu Wen its first…

Chinese Solar Tech Brand LONGi Partners FC Bayern Munich 

August 12, 2026

Chinese solar technology company LONGi has cliched an international partnership with Bundesliga giants FC Bayern Munich.  The…

Emirates Renews Long-Term Arsenal FC Partnership 

August 11, 2026

UAE’s national carrier Emirates has sealed a renewal of their long-term sponsorship deal with reigning Premier League…