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JSW Backs FIH As Latest Global Sponsor
August 17, 2026
India’s conglomerate JSW Group, which has its hands in the steel, energy, cement, and infrastructure industries,…
Kalyan Jewellers Seals Bollywood’s Sara Ali Khan Endorsement To Woo Gen Zs
August 14, 2026
Kalyan Jewellers has made Bollywood starlet Sara Ali Khan its latest celebrity endorsee to court the…
Peak Performance Strikes Landmark Endorsement With Chinese Supermodel Liu Wen
August 13, 2026
Swedish outdoor and ski clothing brand Peak Performance has made Chinese supermodel Liu Wen its first…
Chinese Solar Tech Brand LONGi Partners FC Bayern Munich
August 12, 2026
Chinese solar technology company LONGi has cliched an international partnership with Bundesliga giants FC Bayern Munich. The…
Emirates Renews Long-Term Arsenal FC Partnership
August 11, 2026
UAE’s national carrier Emirates has sealed a renewal of their long-term sponsorship deal with reigning Premier League…
Mercedes Benz Fuels India’s Padel Growth With Title Sponsorship
August 10, 2026
Mercedes-Benz has become the title partner of the 2026/27 season of the Indian Padel Tour (IPT),…
Google Expands Global Partnership With PSG
August 7, 2026
Google has expanded its global partnership with reigning Ligue 1 and UEFA Champions League titleholders Paris Saint-Germain…
Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign
August 6, 2026
Lancome has combined the glittering star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…
SML Ltd Scores Endorsement From Cricket Legend Sachin Tendulkar
August 5, 2026
SML Ltd., a global provider of agricultural solutions, has made cricket legend Sachin Tendulkar its brand…
The Durand Cup Strikes Partnerships With Tata Gluco+ & StepOut
August 4, 2026
The Durand Cup, Asia’s oldest annual football tournament, has scored a brace of sponsorships. Energy drink Tata…
