Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
AB InBev Seals Global Partnership With ICC
December 16, 2025
Global beverage behemoth AB InBev has sealed a partnership with The International Cricket Council (ICC). Under…
Haier Strikes ‘Refcam’ Partnership With Serie A
December 15, 2025
Chinese consumer electronics behemoth Haier has struck a fresh ‘refcam’ partnership with the Serie A, Italy’s top-tier…
Punjab National Bank Makes Team India Skipper Harmanpreet Kaur Its Landmark Female Brand Ambassador
December 12, 2025
Punjab National Bank (PNB) has made Team India’s Women’s World Cup winning skipper Harmanpreet Kaur as…
Anytime Fitness Becomes AFC Women’s Asian Cup 2026’s Official Regional Partner
December 11, 2025
In a deal brokered by AFG, Anytime Fitness has become the Official Regional Partner of the…
Visit Qatar Becomes Audi F1 Team’s Principal Partner
December 10, 2025
Visit Qatar has become the principal partner of the Audi Formula (F1) racing team that will…
Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador
December 9, 2025
Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…
Motul Renews Long-Term Partnership With MotoGP
December 8, 2025
French oil and lubricant giant Motul has extended its partnership with MotoGP, motorcycling’s most prestigious series and…
Zero Alcohol Malt Drink Barbican Expands AFC Sponsorship Role
December 4, 2025
Zero alcohol malt drink Barbican has cemented its position in the Asian football ecosystem after sealing…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
Asian Paints Scores Landmark Team India Cricket Deal
December 2, 2025
Major Indian paint brand Asian Paints has struck a deal with the BCCI to become Team…
