Deals

Japanese Biofuel Maker REVO International Backs World Athletics Championships Tokyo 25

June 24, 2025

Japan’s REVO International Inc., a pioneer in biofuel production, has been named an official event supplier…

Reddit Scores Sachin Tendulkar’s Endorsement

June 23, 2025

Online social media forum aggregator Reddit has made cricket legend Sachin Tendulkar its latest brand ambassador. …

Emirates Expands And Renews Long-Term ATP Tour Partnership

June 20, 2025

UAE’s national carrier Emirates has expanded and renewed its long-term partnership deal with men's tennis' ATP…

Thailand Firms Up Formula 1 Plans With Latest Bid 

June 19, 2025

The government of Thailand has approved a US$1.2m+ bid to host Formula 1 (F1) motor racing action…

adidas Backs Lion City Sailors With Latest Deal

June 18, 2025

Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…

Canara HSBC Life Insurance Scores Cricket Power Couple’s Endorsement 

June 17, 2025

Canara HSBC Life Insurance Company Limited has negotiated an endorsement deal with cricket power couple; Indian…

Esports World Cup Foundation Partners CR7 For EWC 2025

June 16, 2025

PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…

GMR Group Backs Inaugural Rugby Premier League’s (RPL) Season  

June 13, 2025

Indian infrastructure conglomerate GMR Group has partnered India’s franchise-based Rugby Premier League (RPL).  Under the deal,…

Japanese Retailer Baycrew’s Scores Liverpool FC Partnership 

June 12, 2025

Japanese fashion and lifestyle company Baycrew’s have struck a long-term retail partnership with Premier League champions…

McDonald’s Seals Bollywood Star Ranveer Singh’s Endorsement In India

June 11, 2025

Bollywood star Ranveer Singh is the latest to join the likes of BTS and Travis Scott…