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Tommy Hilfiger Seals Global Endorsement With Zhou Guanyu
July 17, 2026
Earlier this month, preppy Americana clothing label Tommy Hilfiger has struck a global endorsement deal with…
Haier Renews JioHotstar Wimbeldon Streaming Partnership
July 16, 2026
For the third year running, Haier will continue its partnership with JioHotstar as the Associate Partner…
K-POP Group Babymonster Fronts Latest Sunsilk Campaign
July 15, 2026
Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…
ASEAN Football Federation (AFF) Scores Two Fresh Deals With Vietnamese Companies
July 14, 2026
The ASEAN Football Federation (AFF) has struck fresh sponsorship deals with two Vietnamese companies, in deals…
Kalyan Jewellers Candere Scores Smriti Mandhana’s Endorsement
July 13, 2026
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has struck an endorsement with…
Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth
July 10, 2026
Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…
Lululemon Nets Guo Hanyu Endorsement
July 9, 2026
After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…
HSBC Partners China Open In Long-Term Deal
July 8, 2026
HSBC has deepened its involvement in Asia’s burgeoning tennis scene after becoming the presenting partner of the…
Asics Backs India’s Emerging Tennis Scene With Latest Deal
July 7, 2026
Asics has partnered with Rohan Bopanna Tennis Academy (RBTA) to back the development of emerging tennis…
Gyeongju City Makes K-Pop Girl Group Rescene Its Official Tourism Ambassador
July 6, 2026
South Korea’s Gyeongju City has made K-pop girl group Rescene the city’s official tourism ambassador. Besides this endorsement deal,…
