Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

In Singapore, 170 brands have already jumped on board, including the likes of AirAsia, AXA, Chanel, Samsung and Unilever.

Yahoo Storytellers will help brands to build successful content marketing strategies, including content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms. It also aims to enable marketers in Singapore to develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.

“A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience,” said Rico Chan, vice president and head of India, Southeast Asia, and Hong Kong, Yahoo.

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