Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020

May 21, 2020

Global sports sponsorship spend in 2020 is set to plunge by US$17.2b  due to the COVID-19…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

COVID-19 Ravages Airline Industry, US$27.8 b Loss In Asia

February 22, 2020

While the global airline industry is being widely affected by the COVID-19 outbreak, Asia-Pacific region airlines…

Vietnamese Football League Bags Two More Deals

February 16, 2020

Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…

Qatar Airways Boosts Philippines Football With US$2m Deal

November 10, 2019

Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
korean air superm

Korean Air Secures K-Pop Endorsement To Diversify Portfolio

November 9, 2019

Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…

Vietjet Experiments With Esports; Snags Team Flash Deal

November 9, 2019

Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
STB SIA Unexpected Journeys

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
SIA singapore GP extends

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…