Airline

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Bangkok Airways Soars With Borussia Dortmund

March 16, 2018

Bangkok Airways has struck a regional partnership deal reportedly in the US$1m range with Bundesliga kingpin Borussia Dortmund earlier this week.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Top Southeast Asia eSports team Mineski Pro Partners AirAsia

January 26, 2018

AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.

Thai Airways’ Domestic Sponsorship Spend Dips; Bids For Overseas Platforms

December 1, 2017

The English Football League (EFL) - the organising body for the second, third and fourth tiers of English club soccer - has managed to swing Thai Airways away…

JAL & FamilyMart Bankroll Sci-Fi Meteor Project

November 21, 2017

The world’s first artificial meteor shower project is slated to take place above Hiroshima in Q219 with two major domestic brands Japan Airlines (JAL) and FamilyMart backing it.

ISL's Mumbai City FC Scores 50% Sponsorship Growth

November 16, 2017

The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…

AirAsia Returns to Its Roots In A Punchy Deal With UFC

November 7, 2017

Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…