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Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
COVID-19 Ravages Airline Industry, US$27.8 b Loss In Asia
February 22, 2020
While the global airline industry is being widely affected by the COVID-19 outbreak, Asia-Pacific region airlines…
Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
