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Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Kings XI Punjab Scores Two New Partners

September 17, 2014

IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

Dad, Where Are We Going? Goes Kiwi

September 10, 2014

Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…

Asiana Airlines Partners 2015 Gwangju Summer Universiade

July 31, 2014

Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.