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Branded Content: Online Content
Meta Collaborates With Star Sports & Online Creators For IPL Themed Content
April 10, 2024
Tech behemoth Meta have been collaborating with Star Sports and online content creators in creating cricket-themed fan…
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts
December 5, 2023
Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
Study: Product Placement Featured In 90% Of Brand Videos On TikTok
July 21, 2021
Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Southeast Asian E-Commerce Platform Zalora Dial Into Podcasts
May 7, 2021
Southeast Asian e-tailer Zalora is ramping up its branded content game by launching Zalora Talks, a…
Report: Key Takeaways In APAC Gaming From Limelight Networks
March 20, 2021
Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…
