Branded Content: Online Content

Lazada 9.9 Dharni Ng

Lazada Sticks With Local Influencers For 9.9 Campaign

September 11, 2019

E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
Lego CNN Great Big Story

Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign

September 1, 2019

CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.
SK-II Timelines

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Carabao China

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.
Puma India ICC World Cup #SockThem

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Instagram Branded Content Ads

Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?

June 6, 2019

Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
Bacardi India Indie Music

Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships

May 23, 2019

The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
SGAG Nubbad

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.
Instagram Influencer Marketing Trends

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
Budweiser Experiences Be A King India

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.