Branded Content: Online Content

Juventus gameshow china

Juventus Engages Fans In China With Innovative Live Gameshow

May 7, 2020

Serie A’s Juventus has become the latest sports team to serve up online content for its…

Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore

May 1, 2020

Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…

Borussia Dortmund Wows With Impressive Livestream Activation In China

March 18, 2020

Bundesliga giant Borussia Dortmund have attracted a total of 2.9m viewers in China thanks to a…

Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK

March 14, 2020

Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…

Moto GP Revs Up Exclusive Content Deal With Facebook

March 11, 2020

The MotoGP global motorcycling series has announced a new digital content partnership for 2020 with Facebook.…

Brands In India Tipped To Increase Investment In Influencer Marketing

February 29, 2020

Four out of five brands in India expect to boost spending on influencer marketing in 2020,…

Report: South Korean Ad Market Tipped To Grow 5.5%

February 22, 2020

Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…

Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content

January 18, 2020

Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…

Insurer AXA Plucks Rivals Branded Content Copybook

January 17, 2020

AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Lexus Short Film China

Lexus Partners Esquire In Inspiring Short Film

November 3, 2019

Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…