Branded Content: Online Content

Korean Air Doubles Up on Factual Networks for Branded Content

July 5, 2017

Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…

Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens

June 14, 2017

Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.

Report: PwC Forecasts Impressive Growth For VR In China

June 13, 2017

The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.

Napster-Rakuten Gear Up For A Streaming Challenge In Japan

June 5, 2017

Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…

Report: Brands Should Give Gen Z Opportunities To Be In Control

May 30, 2017

Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.

Tencent Leverages On Youth Factor For Its Web Movies

May 29, 2017

Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…

Report: How Brands Are Banking On Short-Form Video In China

May 25, 2017

Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.

Twitter And Bloomberg Set To Collaborate On 24/7 News Channel

May 1, 2017

Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.
On The Job

HOOQ Goes On The Charm Offensive With Original Asean Content

April 27, 2017

Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.

Report: Most UK Consumers Find Branded Content Forgettable

April 26, 2017

80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…