July 5, 2017
Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…
June 14, 2017
Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.
June 13, 2017
The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.
June 5, 2017
Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…
May 30, 2017
Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
May 1, 2017
Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.
April 27, 2017
Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…