Branded Content: Online Content

Report: Most UK Consumers Find Branded Content Forgettable

April 26, 2017

80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…

Korean Air Hot on the Heels of ANA With Latest Branded Content Collab

April 20, 2017

Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Amazon Strengthens Indian Content Roster

April 13, 2017

Amazon Prime is expanding its roster of Indian-centric content worldwide to give Netflix a run for its money in one of the world’s largest entertainment markets.

Report: Marketers Poised For Greater Curation In The Future

April 11, 2017

Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

85% of Social Media Users Behave Like Brands, Says UM Report

February 28, 2017

A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.