Branded Content: Online Content

Challenger OTT iflix Invests US$5m Into Short Form Content

December 10, 2018

Challenger OTT’s platform iflix is pumping US$5 million to launch a Creators Hub with Next 10 Ventures, a venture group focused on the creator economy.

Accor Hotels Swings Into CNN Great Big Story Deal, Bolstering 3x Its Average Spends In Q418

December 6, 2018

Accor Hotels and CNN’s Great Big Story have launched a video series exploring architecture, art, traditions and music part across three Asian cities.

Quiet Giant Shell Increases Spend In Branded Content

October 31, 2018

As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.

Resurgent Levi’s Inspires Women In India

September 21, 2018

Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.

Flipkart Continues Sponsorship Spree In Q318

September 13, 2018

E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

Chang Continues Investing In Asia’s Fledgling Hip Hop Scene

August 7, 2018

Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.

Report: Asian Content Production Spend Rises 80%

July 13, 2018

Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…

Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship

July 6, 2018

Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.