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Branded Content: Online Content
Royal Caribbean Embarks On Branded Content Play
March 26, 2019
Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.
KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
NBA Deepens Alibaba Partnership
March 12, 2019
The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.
Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio
February 18, 2019
Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
Volkswagen Maintains Sponsorship Budget Skew In India
February 13, 2019
Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.
Spotify’s Recent Podcast Acquisitions Signals Its Diversification Plans
February 13, 2019
Spotify has made two recent major acquisitions in podcasting, outlining the streaming platform’s future business model.
Twitter Gets Gung Ho Over K-Pop Content
February 8, 2019
Twitter is gearing up as the place to be for Kpop fans across the globe to find out and discuss what’s happening in the scene, according to the…
Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again
January 29, 2019
In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…
Tourism Board Switches Formulaic Celebrity Sports For Local Talent
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
Dewars Dives Into Culinary Branded Content In India
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
