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Branded Content: Online Content
Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play
July 20, 2019
Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.
ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?
June 6, 2019
Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
Comedy Channel Adapting To Brands Needs for Longer-Form Content
May 9, 2019
Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.
Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia
May 4, 2019
By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
Budweiser Extends Music Strategy From China to India
April 23, 2019
Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
TCL Backs Another Inspirational ESPN Branded Content Series
April 12, 2019
TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
