FMCG

HUL’s Premium Tea Label Clinches A.R Rahman Endorsement 

November 6, 2026

Hindustan Unilever Limited (HUL)’s Brooke Bond Taj Mahal Tea has sealed a celebrity endorsement with Oscar…

Nestlé Clinches Major Global NBA Partnership

October 16, 2026

Global FMCG giant Nestlé has clinched a major three year global partnership with the NBA, believed to…

Brand Endorsements Galore For Thai AGT Season 21 Winner Nene Royal 

October 8, 2026

Since being crowned the winner of America’s Got Talent (AGT) Season 21 late last month, Thai…

Reliance’s Bottled Water Upstart Campa Sure Secures Amitabh Bachchan Endorsement

January 16, 2026

Reliance’s latest bottled water brand Campa Sure has struck an endorsement deal with Bollywood legend Amitabh…

Global Data Report Delves Into The Business of IPL 2025 

May 29, 2025

Six brands partnered with the 2025 edition of the Indian Premier League (IPL), with title sponsor…

Pakistan Football Gets A Sponsorship Lift From Nestle 

October 20, 2023

The Pakistan Football Federation (PFF) has secured a sponsorship deal with Nestle’s bottled water brand, Nestle Pure…

Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform

June 15, 2021

Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…

New Personal Hygiene Brand Vize Ties Up With Virat Kohli

November 19, 2020

Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…

Indian OTTs Double Ad Spends To Signal New Trend

May 23, 2020

Advertisers in India have moved media budgets to OTT platforms to align with the spike in…