FMCG

China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market

June 22, 2016

More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Manchester United Flexes Commercial Clout In Indonesia

January 29, 2016

Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…