FMCG

ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment

March 25, 2015

In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…

Warc Predicts Tepid Global Ad Spend

January 27, 2015

Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

Research: P&G most popular Olympic sponsor

November 6, 2012

Proctor & Gamble was the most effective sponsor of the London 2012 Olympics according to new research by Sponsorship Today and Think!Sponsorship.

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…