FMCG

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market

September 10, 2015

The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Unilever Banking On Alibaba Partnership To Revive Fortunes In China

July 22, 2015

Ecommerce behemoth Alibaba and Unilever are forming a comprehensive partnership to enable the global FMCG group to reach more Chinese consumers.

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…

How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?

June 8, 2015

With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…