Unilever

K-POP Group Babymonster Fronts Latest Sunsilk Campaign

July 15, 2026

Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…

Unilever Activates Global FIFA World Cup 2026 Campaign

June 11, 2026

Unilever has been busy launching its largest-ever sports partnership activation across the globe as the Official…

Unilever Lifts Women’s Cricket With International Cricket Council (ICC) Partnership

March 11, 2025

FMCG giant Unilever has secured a landmark, multi-year women’s cricket partnership with the International Cricket Council…

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…

Clear Shampoo Partners Big Data Football Predictor In Indonesia

October 30, 2020

Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…