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AirAsia
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
AirAsia Jumps On Board Malaysian Football League Hype
March 8, 2019
AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.
AirAsia and Vice Get Spicy With Branded Content Collab
July 5, 2018
Youth culture giant Vice has launched a new branded content travel video series for budget carrier AirAsia, aimed at promoting flights between Australia and India.
AirAsia Boosts Revamped AFF Suzuki Cup 2018
May 6, 2018
AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.
Top Southeast Asia eSports team Mineski Pro Partners AirAsia
January 26, 2018
AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.
AirAsia Returns to Its Roots In A Punchy Deal With UFC
November 7, 2017
Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…
