Sponsorship Industry

Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020

May 21, 2020

Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…

"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era

May 8, 2020

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…

IPL Braces For US$600m+ Revenue Loss If Cancelled

March 18, 2020

The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue

February 1, 2020

Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…

Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008

June 28, 2019

The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…

Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…

Asian Sponsorship Market Rebounds in 2018 With 13% Growth

April 2, 2019

After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…

Thailand Sponsorship Market Grew By A Promising 19% In 2018

February 3, 2019

ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.