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Sponsorship Industry
"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era
May 8, 2020
As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
Coronavirus Continues to Shred Asian Sponsorship in 2020
February 16, 2020
The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Asian Sponsorship Market Rebounds in 2018 With 13% Growth
April 2, 2019
After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…
Thailand Sponsorship Market Grew By A Promising 19% In 2018
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
Global Sponsorship Spend Increasing, But ROI Analysis Lacking. ASN Responds
September 25, 2018
A recent report on global Sponsorship has rattled the industry, stating that while brands are investing more and more in Sponsorship, few are sure if they are generating…
