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Sponsorship Industry
BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
Paul Poole (South East Asia) Becomes Sponsorship Broker For The Royal Bangkok Sports Club (RBSC) and RBSC Polo Club
May 17, 2024
Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment to manage commercial…
CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances
January 9, 2024
Football clubs in China will be allowed to use the names of commercial sponsors in their…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
Aramco Eyes Blockbuster FIFA Sponsorship Deal
November 29, 2023
According to The Times, Saudi Arabian oil behemoth Aramco is poised for a blockbuster sponsorship deal…
Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India
November 24, 2023
Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…
China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs
November 17, 2023
China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…
FOOTBALL SPONSORSHIP IN ASIA
November 3, 2023
Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…
Six Tips For Successful Sport Sponsorship
October 26, 2023
According to a recent WARC article, the rising expectations of sport sponsorship deals have pushed marketers…
INTERVIEW WITH ERIC M. GOTTSCHALK, CEO OF MMC SPORTZ
October 16, 2023
The Business of Football (TBOF) regional conference returns to Manila for its second edition on 10…
