Sponsorship Industry

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances 

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Aramco Eyes Blockbuster FIFA Sponsorship Deal 

November 29, 2023

According to The Times, Saudi Arabian oil behemoth Aramco is poised for a blockbuster sponsorship deal…

Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India  

November 24, 2023

Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…

China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs 

November 17, 2023

China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…

FOOTBALL SPONSORSHIP IN ASIA

November 3, 2023

Football dominates sport sponsorship investment in Asia, accounting for almost 31% of all sport sponsorship sold…

Six Tips For Successful Sport Sponsorship

October 26, 2023

According to a recent WARC article, the rising expectations of sport sponsorship deals have pushed marketers…

INTERVIEW WITH ERIC M. GOTTSCHALK, CEO OF MMC SPORTZ

October 16, 2023

The Business of Football (TBOF) regional conference returns to Manila for its second edition on 10…

Thailand Sponsorship Market COVID-19 Pandemic Recovery Surpassed Other Southeast Asian Markets

April 21, 2023

With a rate of growth that outstrips any comparable sport, volleyball sponsorship is one to watch. The 2019 spend of US$ 4.2m increased to US$ 7.4m 2022 –…

INTERVIEW WITH VOLLEYBALL WORLD CEO, FINN TAYLOR

January 29, 2023

With over 800 million people involved worldwide, volleyball has a rate of growth that outstrips any…