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Sponsorship Industry
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry
July 3, 2020
Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…
Tokyo 2020 Organisers Poised For Sponsorship Renegotiations
June 27, 2020
Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…
65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games
June 19, 2020
Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era
May 8, 2020
As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
Coronavirus Continues to Shred Asian Sponsorship in 2020
February 16, 2020
The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
