Sponsorship Industry

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…

Take a look at ASN's Enhanced Website!

September 18, 2016

ASN has refreshed its website with a new look and reorganised its data and editorial content into an easier-to-consume layout.

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Iranian Football Could Be Asia’s Next Sponsorship Goldmine

July 10, 2016

Following the lifting of economic sanctions in Iran early this year, the nation’s sports industry, particularly football, is primed to attract foreign sponsorship investment, according to certain leading…

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

REPORT: India Sports Sponsorship Landscape Continues To Grow

April 6, 2016

The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…