November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
November 4, 2015
ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.
September 18, 2015
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…
September 3, 2015
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
August 28, 2014
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…
July 3, 2014
In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didn’t come from expected quarters… Sport is…
May 7, 2014
In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…
April 2, 2014
Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media budgets to (Branded)…
February 20, 2014
Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…