Marketing information group TNS will launch a series of reports measuring the sporting and entertainment preferences of consumers in Asia. The reports have been produced to evaluate sports…
Despite the global economic outlook for 2009, the Asia Sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about…
Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…
ASN - which measures Sponsorship spend across Asia - is predicting a milestone year in 2008 with a projected US$1 billion of sponsorship invested in the Asian market.
OgilvyAction Sports & Entertainment's General Manager, Ben Heyhoe Flint has unveiled the latest results from sponsorship monitoring database IVCast which shows an unprecedented rise in sponsorship activity in…
The Asian sponsorship market has experienced an increase in the order of 55% according to experts with sponsorship seen as being more subtle that advertising and potentially better…
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