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Sponsorship Industry
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth
March 23, 2018
The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…
Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout
March 6, 2018
Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…
Economic Uncertainty Enshrouds Philippines in 2018
February 6, 2018
Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…
ISL's Mumbai City FC Scores 50% Sponsorship Growth
November 16, 2017
The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…
The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017
November 13, 2017
The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…
Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly
February 1, 2017
The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…
Report: Polar Reveals APAC Branded Content Has Performed Poorly
November 10, 2016
Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.
