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Sponsorship Industry
ASN Acquired By The Sponsorship Experts
October 22, 2022
Asia Sponsorship News (ASN), Asia's leading market intelligence service for the sponsorship industry, has been acquired by…
IPL 2022 Poised To Rake In Record Sponsorship Revenue
May 2, 2022
The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…
MKTG Frontier Seeks Your Insights On The Future Of The Sponsorship Industry
May 2, 2022
MKTG Frontier has launched its 2022 Global Frontier survey to gather the latest insights and opinions…
Qatar’s Sport Sponsorships Incur Backlash In The West
November 25, 2021
A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…
Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024
July 28, 2021
Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…
Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio
March 25, 2021
Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
