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IPL 2018 Sees 45% Spike In Paid Media Partners
May 29, 2018
Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
India’s Paytm Bats Ahead With Big Cricket Partnerships
March 13, 2018
The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.
What Could Be Amazon India’s Next Moves In The Sponsorship Race?
February 15, 2018
Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul
January 30, 2018
Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
India’s Next Top Model Season 3 Rolls On With Less Sponsors
November 1, 2017
MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
Katrina Kaif Gets Her Frames On For Lenskart
October 10, 2017
Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
