Retailer/E-commerce

Yepme Sponsors WIndies For World Cup 2015

January 29, 2015

Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.

Flipkart Banks On Branded Content

November 28, 2014

Leading Indian e-tailer Flipkart has ventured into ‘Flipkart Fashion Files’, a branded content partnership with publishing giant Conde Nast Group.

Snapdeal Rides On Bigg Boss Bandwagon

August 6, 2014

Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

NBA Primed For Expansion In India

May 8, 2014

The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…

Ranveer Singh Endorses Myntra’s Roadster

April 7, 2014

Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

INSIGHT: Lanvin Breaks Into China’s E-Commerce Scene

November 27, 2013

French couture label Lanvin has ventured into an e-flagship store on Shangpin.com, a popular Chinese shopping portal.

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.