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Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market
October 30, 2016
At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
Twitter Joins IPL's Fierce Digital Rights Race
October 17, 2016
The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.
Cycling's "Ferrari" Eyes China With Sponsorship Play
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
E-Commerce Giant Disrupts With Music Festival Play In India
September 28, 2016
The race for consumer engagement among major e-commerce players in India is heating up this festive season.
More Content Partnerships In India’s Lively Digital Entertainment Landscape
August 31, 2016
Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.
Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement
August 16, 2016
Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.
India’s Branded Content Industry Boosted By Recent Partnerships
August 12, 2016
India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.
Major Chinese Corporations Poised To Take Over Fallen Serie A Giant
July 1, 2016
Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…
