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Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017
July 10, 2017
Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…
K-Pop Group Soothes Korea-China Tension With eTailer Deal
May 31, 2017
K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Team India Sponsorship Rights To Bring In US$80m Windfall
February 16, 2017
The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…
Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China
November 24, 2016
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward
November 17, 2016
Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Report: SBI Reveals Difficulties Of Appraising eSports
November 4, 2016
While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…
