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Shopee Becomes Title Sponsor of the First ASEAN Club Championship
April 5, 2024
Shopee has become the title partner of the ASEAN Football Federation (AFF) run inaugural ASEAN Club…
AliExpress Joins The Euro 2024 Bandwagon
March 29, 2024
Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
Southeast Asian E-Commerce Platform Zalora Dial Into Podcasts
May 7, 2021
Southeast Asian e-tailer Zalora is ramping up its branded content game by launching Zalora Talks, a…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
Study: Southeast Asia’s Digital Economy Hits Forecasts Early
August 13, 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…
Lazada Sticks With Local Influencers For 9.9 Campaign
September 11, 2019
E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
