Retailer/E-commerce

Rakuten

Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings

August 27, 2019

Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Shopee Cristiano Ronaldo

Shopee Sustains Sponsorship Shopping Spree With Ronaldo

August 15, 2019

E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Rakuten NBA Golden State Warriors

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.
Mercari J-League Kashima Antlers

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
Blibli Indonesia Open

Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship

July 17, 2019

Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.
Myntra Fashion Superstar

eTailer Set For Online Reality Show To Find India’s Next Fashion Influencer

June 27, 2019

Indian fashion e-commerce platform Myntra will collaborate with Times Network's entertainment channel, Zoom, to create a reality show, Myntra Fashion Superstar.
J.League Rakuten

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Rakuten Davis Cup

Rakuten Adds Davis Cup to Its Portfolio

June 6, 2019

Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
fbb Naezy

Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper

April 3, 2019

Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
Lazada Super Party

Lazada Plugs Shoppertainment Across Southeast Asia

March 21, 2019

As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.