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Retailer/E-commerce
NBA Deepens Alibaba Partnership
March 12, 2019
The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.
Zalora Refreshes Branded Content Route With NBC Universal
March 8, 2019
Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.
Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
Rakuten Shows Barcelona What Smart Stadiums Look Like
January 17, 2019
E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…
Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement
December 4, 2018
E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…
Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
Flipkart Continues Sponsorship Spree In Q318
September 13, 2018
E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.
eTtailer Shopee Expands Domestic Football Partnership
July 14, 2018
Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.
IPL 2018 Sees 45% Spike In Paid Media Partners
May 29, 2018
Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
