June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
April 12, 2016
While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…
March 17, 2016
Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
February 16, 2016
Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
October 7, 2015
Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.
October 2, 2015
Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.
September 16, 2015
Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…