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Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Pepsi Max Fizzes With Global Content Partnership For UCL
February 10, 2017
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
