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S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
PepsiCo Pulls A Cricketing 180 In India
February 22, 2016
A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…
Brands Spend Big As T20 Cricket Mania Hits India This Quarter
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
A Sponsorship Fillip For India’s Pro Wrestling League
December 15, 2015
India’s newest sporting league, Pro Wrestling League (PWL), has gotten on the partnership charm offensive for its debut season.
Chinese Smartphone Backs IPL to Gain Indian Mindshare
October 19, 2015
Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.
Nissan Hedges On Cricket Sponsorship As It Courts India
October 14, 2015
Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
