Beverages (non-Alcoholic)/Carbonated Soft Drinks

Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal

July 17, 2020

Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Cricket World Cup (ICC)

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
pepsi vietnam

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…

Vice Outlines India Gameplan

April 26, 2018

Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…