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Beverages (non-Alcoholic)/Carbonated Soft Drinks
Coca-Cola Backs Bangladeshi Cricket With Latest Deal
March 22, 2024
Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board. Under the deal…
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
Indian Cola Brand Campa Nets Coveted BCCI Sponsorship Deal
February 5, 2024
Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Pepsi Scores Endorsement With Son Heung Min
October 5, 2023
Leading beverage brand Pepsi has sealed a deal with Tottenham Hotspur’s South Korean star Son Heung…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
