Beverages (non-Alcoholic)/Carbonated Soft Drinks

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Manchester City FC Endorses est Cola

July 3, 2013

Ahead of the Premier League runners-up Asian tour, the Citizens have announced a two-year official soft drinks partnership with est Cola in Thailand.

Pepsi signs deal with Asian Football Development Project

April 9, 2013

PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

Coke receives royal honours for speech contest sponsorship

December 3, 2012

Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…

Coca-Cola most recalled brand following strong digital strategy

September 3, 2012

Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.

Coke outspends Pepsi by ten to one in Asia

November 30, 2011

Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…

Pepsi sponsors Pakistan cricket review system

October 17, 2011

Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…