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Beverages (non-Alcoholic)/Carbonated Soft Drinks
Pepsi & MTV Launch Indie Culture Channel in India
February 6, 2014
The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…
Hallyu It Girl Clara Scores MTG Deal
November 28, 2013
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…
Virat Kholi Bags Lucrative Adidas Deal
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
Manchester United partners PepsiCo
August 1, 2013
Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.
Manchester City FC Endorses est Cola
July 3, 2013
Ahead of the Premier League runners-up Asian tour, the Citizens have announced a two-year official soft drinks partnership with est Cola in Thailand.
Pepsi signs deal with Asian Football Development Project
April 9, 2013
PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…
Yes Bank signs IPL deal
April 2, 2013
Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.
Pepsi expecting stellar return from new IPL deal
March 25, 2013
PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.
Coke receives royal honours for speech contest sponsorship
December 3, 2012
Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…
Coca-Cola most recalled brand following strong digital strategy
September 3, 2012
Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.
