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Beverages (non-Alcoholic)/Carbonated Soft Drinks
Herbal Tea Official Beverage of the Guangzhou Asian Games
February 23, 2009
Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…
Coca Cola Ads Set to Feature Liu Xiang's Father
January 11, 2009
Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…
Coca-Cola Sponsors Sri Lankan Premier League
December 12, 2008
Coca-Cola is the sponsor of Sri Lanka’s one-day Premier League cricket tournament. Coca-Cola Beverages Sri Lanka announced the sponsorship at Sri Lanka Cricket headquarters in Columbo.
Coca-Cola Continues Support for CSR in Asia
October 28, 2008
The Coca-Cola Company has vowed to continue its support of the Asian Forum on Corporate Social Responsibility as the forum gears up for its seventh annual meeting in…
US$1.89 Billion: Olympic Sponsorship Lifts Coca-Cola's Third Quarter Profits
October 17, 2008
The Coca-Cola Company this week announced its sponsorship of the Beijing Olympic Games increased international sales, leading to a better than expected third-quarter profit. The company said Wednesday…
Coca Cola Awaits China's Approval for Billion Dollar Acquisition
September 4, 2008
Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…
Coca-Cola Finishes Top of Olympic Performance Index
August 24, 2008
Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.
McDonald's Coca-Cola Adidas Combine for Marketing Push
July 30, 2008
MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…
Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing
July 11, 2008
New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.
Coca-Cola Works to Clean Up Bali
July 11, 2008
The Coca-Cola Company has organised Indonesia's first Bali Coastal Clean Up Day, to be launched on Legian beach, Kuta on 13 July.
