Beverages (non-Alcoholic)/Carbonated Soft Drinks

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Sporting Sponsorships Is Coca-Cola’s Priority In Fiji

May 26, 2015

Coca-Cola has renewed its sponsorship deal with Fiji International 2015, the island’s biggest golfing event, which will be hosted at Natadola Bay Championship Golf Course from October 15-18.

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Toshiba Renews Rugby World Cup Deal

February 9, 2015

Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…