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What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?
February 20, 2018
PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul
January 30, 2018
Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.
Manchester City Surprises With Cambodian Beer Deal
October 30, 2017
Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Pepsi Max Fizzes With Global Content Partnership For UCL
February 10, 2017
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
