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Beverages (non-Alcoholic)/Carbonated Soft Drinks
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
PepsiCo Boosts Influencer Marketing Investment
February 8, 2020
PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance
February 3, 2019
The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.
Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam
September 29, 2018
Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…
Vice Outlines India Gameplan
April 26, 2018
Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…
Coca-Cola India Discloses Digital Strategy
March 12, 2018
The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…
