Beverages (non-Alcoholic)/Carbonated Soft Drinks

Pepsi Boards The K-Pop Craze With Blackpink Deal

January 15, 2021

With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…

Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal

July 17, 2020

Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood

June 5, 2020

PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…