Register
to get articles and more to your inbox
News & insights
Archive
Directory
Beverages (non-Alcoholic)/Carbonated Soft Drinks
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
PepsiCo Boosts Influencer Marketing Investment
February 8, 2020
PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance
February 3, 2019
The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.
