China’s Dreame Technology Partners With Cristiano Ronaldo

Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football superstar Cristiano Ronaldo its latest global endorser.   

Under the partnership, the “Dreame to Win” campaign with the 41-year-old icon will play a major role for the brand’s ambitions as it strengthens its positioning in the global premium smart home appliances market. Dreame added the collaboration reflects its evolution into a globally recognised technology brand built on innovation, AI-driven systems, and high-speed motor technology.

According to Dreame, the partnership focuses on a common ethos based on discipline, perseverance, excellence and continuous improvement. The partnership boost Dreame’s brand visibility by fusing it with CR7’s massive global following.  

Cristiano Ronaldo stated, “I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”

Colm Chang, Global President of Dreame added, “This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.”

According to ASN data, consumer electronics: white goods category has invested around US$16.6m in the Asian sponsorship market since Q323, with a quarterly average investment of US$1.4m+ during this period. Q226’s forecast is poised to hit US$906k, while below the quarterly average investment, the figure is still 1.7x of the previous quarter’s investment of US$538k.