Football

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…

Chinese Online Bookie Yabo Scores Regional Deal With AC Milan

September 11, 2020

Serie A club AC Milan is set to boost its commercial presence across Asia through a…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Suning Owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…
Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…

Twitch Grows Its European Football Content With A Slew Of Club Partnerships

July 30, 2020

Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS)  has warned European football clubs of the “damage to sports…

Broadcaster Pressures Top Tier Thai Football League To Resume Earlier

July 23, 2020

The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…