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Saudi Fast Food Restaurant Chain Albaik Backs 2027 Asian Cup
June 26, 2026
Saudi fast food restaurant Albaik has struck a deal to become a global supporter of the 2027…
Indian Dairy Giant Amul Buys Into 2026 FIFA World Cup Hype
June 24, 2026
Major Indian dairy player Amul has sealed a sponsorship deal with the Spanish national football team…
Chinese Herbal Tea WALOVI Strikes Surprise Global Endorsement With Haaland
June 22, 2026
WALOVI, the global version of Chinese herbal tea drink Wang Lao Ji, has struck a surprising…
Emirates Renews Real Madrid Partnership
June 19, 2026
Emirates have extended and expanded their long-term sponsorship with Spanish club football giant Real Madrid, which first…
Gillette Backs ASEAN Hyundai Cup 2026
June 15, 2026
In a deal brokered by SPORTFIVE, Gillette has become the official shaving partner of the AFF run…
Unilever Activates Global FIFA World Cup 2026 Campaign
June 11, 2026
Unilever has been busy launching its largest-ever sports partnership activation across the globe as the Official…
Luckin Coffee Partners Spain’s FIFA World Cup Team In China
June 8, 2026
Ahead of the FIFA 2026 World Cup, Luckin Coffee has struck a deal to become the…
Altava Scores LaLiga Content Partnership
June 1, 2026
Singapore-based technology firm Altava has secured a key regional content partnership with LaLiga, Spain’s top flight football…
China’s Dreame Technology Partners With Cristiano Ronaldo
May 28, 2026
Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football…
Haier Partners Egyptian Club Football Giant Al Ahly
May 27, 2026
Chinese white goods giant Haier has negotiated a four-year landmark sponsorship deal with storied Egyptian football club…
